Logan Paul plans to carry these accountable who he claims have been spreading misinformation about his Prime Hydration drinks, and the court docket battle begins with boxer Ryan Garcia.
On Thursday, Paul revealed that his firm has filed a defamation and libel lawsuit towards Garcia within the U.S. District Courtroom for the Northern District of Texas for statements he made about Prime in latest months. Paul accompanied the entrance web page of the lawsuit with an announcement the place he fired again towards the barrage of assaults that Prime has endured.
“I’ve needed to spend the final couple months dismantling ridiculous claims about Prime, and it’s develop into apparent — Prime is beneath assault. Why?” Paul wrote. “We’re a risk. Prime is essentially the most disruptive beverage in historical past and our opponents really feel the stress. It’s possible that we’ve been focused because the sufferer of a smear marketing campaign.
“Clout chasers know they will use PRIME’s goodwill for consideration & views. Individuals don’t like me or KSI. That’s positive. However for those who don’t like Prime, don’t drink it. No have to lie concerning the info in an try to remain related.”
Paul launched Prime alongside KSI, his former boxing rival turned buddy, and the model shortly exploded, with gross sales surpassing $1.3 billion on the finish of 2023. Only recently, Prime surpassed Gatorade as the most sold hydration drink in Walmart stores.
With that fame and fortune has additionally come criticism, particularly after a lawsuit was filed against Prime in 2023 that alleged the drink contained per- and polyfluoralkyl substances (PFAS), that are referred to as “eternally chemical compounds” that don’t break down within the physique and might trigger well being points if sufficient accumulates over time. Paul took aim at a TikTok influencer who highlighted the lawsuit on social media and he threatened authorized motion.
Whereas that influencer might ultimately face his personal day in court docket, Paul’s authorized crew has already gone after Garcia. After laying out the explanation why Prime hydration has been so profitable, he took direct goal at Garcia with the lawsuit filed towards him.
“Right now we start to carry these accountable who’ve broken our model for consideration whereas we appropriate the narrative,” Paul wrote. “We’re right here to remain and can proceed to alter the world of hydration with daring flavors and artistic innovation.
“P.S. Ryan Garcia thinks the Earth is flat. P.S.S. Ryan Garcia examined optimistic for [performance enhancing drugs].”
The latter assertion from Paul referenced Garcia’s latest drug-testing woes after he examined optimistic for Ostarine, a banned anabolic agent, following his win over Devin Haney.
Within the lawsuit, Garcia is recognized as knowledgeable boxer with “a historical past of stirring up controversy to advertise his fights and private model, together with by attacking different high-profile people and types.” The lawsuit additionally claims that Garcia was beforehand on good phrases with Prime however “he determined to embark on a marketing campaign of spreading lies about Prime, its hydration drink and one among Prime’s house owners, Logan Paul”
Over the previous few months, Garcia has gone on a really public marketing campaign towards Prime, calling it “nasty” and went so far as claiming “I drank Prime and I examined optimistic for Ostarine” in a deleted tweet after his optimistic drug take a look at.
The phrases of the lawsuit weren’t disclosed however Prime possible seeks damages because of the defamation claims towards Garcia.
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