The UFC’s ties to the Center East grew deeper on Tuesday with the promotion extending a cope with the Kingdom of Saudi Arabia for an additional occasion to land there together with a strategic partnership to sponsor the upcoming card at The Sphere in Las Vegas.
Turki Alalshikh, the chairman of the board of administrators of the final leisure authority in Saudi Arabia, introduced that Riyadh Season was prolonged an settlement with the UFC. UFC CEO Dana White additionally celebrated the information on his Instagram web page.
Below phrases of the deal, the UFC will carry one other occasion to Saudi Arabia someday in 2024 or 2025, which follows the upcoming card scheduled on June 22, which options former middleweight champion Robert Whittaker in opposition to Khamzat Chimaev in the principle occasion.
Along with the UFC returning to Saudi Arabia for an additional occasion, Riyadh Season, which is the annual sports activities and leisure pageant within the nation, has agreed to sponsor the upcoming UFC 306 card at The Sphere in Las Vegas.
A strategic settlement has been signed between Riyadh Season and the Final Preventing Championship (UFC), together with the sponsorship of the UFC occasion in Las Vegas, the UFC occasion in Riyadh, and Energy Slap competitions ❤️ #RiyadhSeason pic.twitter.com/JFe6hVE4jO
— TURKI ALALSHIKH (@Turki_alalshikh) May 7, 2024
The occasion is predicted to happen on Sept. 14, which is the weekend previous to Mexican Independence Day. UFC Noche, a extremely profitable card that happened this previous September, celebrated Mexican Independence Day as nicely with White later stating that he deliberate to make it an annual occasion.
“This settlement is a continuation of Riyadh Season’s goals to host and companion with distinguished and worldwide occasions of mass curiosity,” Turki Alashikh mentioned in a press launch. “It additionally enhances our efforts for Riyadh Season to supply numerous content material so as to interact and entice and even wider viewers with completely different pursuits from world wide. UFC is probably the most distinguished blended martial arts group on the planet and their platform of world followers is unrivalled.”
Along with this cope with Saudi Arabia, WWE — the opposite half of TKO Group Holdings alongside the UFC — has a longstanding relationship with the nation. WWE has an occasion scheduled in Jeddah, Saudi Arabia on Might 25.
The earlier deal reportedly paid the UFC round a $20 million website price to carry the promotion to Saudi Arabia so it’s nearly sure this new deal is much more profitable, particularly with the extra sponsorship for UFC 306.
Trending Merchandise
